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In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its impact on impression and click-through rates (CTR). Of course, these concerns extend to desktops if…

Short message service or SMS marketing and Email marketing are two of the most effective lead generation strategies in this digital age. The question is, which approach is more suitable for your business? After all, not every company is the same, what works for one may not work for another. To determine which strategy will…

Digital marketing in Kenya is constantly evolving, which means you as a marketer have to come up with cost-effective ways to reach your target audience constantly. It’s becoming almost impossible to keep up with all the new trends, tools, and updates especially when you are starting your business from scratch. Competing with bigger companies that…

Your ranking on Google search results has a direct impact on the number of potential customers you can reach. If your business is not listed among the top 3 results, it can result in losing a significant volume of customers. In this article, we’ll provide you with everything you need to know about Google Search…

Search engine optimization, or SEO as we commonly refer to it, is a gem of a strategy with a slew of benefits for your business.  For the majority of people, SEO is mostly used to produce organic traffic, but what many people are not aware of is that it also reinforces branding and raises brand…

Social media management is a form of marketing that requires attention on a continual basis. Even if you think you’ve set up your profiles in a way that makes them easy to manage, it still takes time and effort to keep them fresh. It might seem like an unnecessary expenditure of time and energy, but…