Blog
Best Practices for Designing User-Friendly Forms on Your Website
Designing user-friendly forms is an essential part of creating a successful website. Whether you're collecting user data or processing payments, a well-designed form can make all the difference. Forms are an important part of many websites, whether they are used…Read more
The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its…Read more
What Content Creators Need to Know About Google’s Helpful Content Update
Google’s helpful content update began on August 25, 2022, and was complete in two weeks. It is an ‘always running’ general site-wide ranking signal that targets low-quality content created specifically for Google rather than human readers. This update is said…Read more
SMS Marketing and Email Marketing: Which is Best for Your Business?
Short message service or SMS marketing and Email marketing are two of the most effective lead generation strategies in this digital age. The question is, which approach is more suitable for your business? After all, not every company is the…Read more
8 Reasons Why WordPress is the Best Platform to Design Websites
When you’re designing a website, the platform you choose can have a big impact on how easy it is to create your finished product. Depending on your level of experience and specific needs, different platforms are better suited to different…Read more
Is It Time to Upgrade Your Website Design? 6 Smart Reasons for a Website Upgrade
Your website is your online storefront, and if you want to retain visitors and convert them into leads or customers, it needs to be well-designed. An unappealing website may drive visitors away from your business and diminish its online presence.…Read more
Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money
Digital marketing in Kenya is constantly evolving, which means you as a marketer have to come up with cost-effective ways to reach your target audience constantly. It's becoming almost impossible to keep up with all the new trends, tools, and…Read more
SERPs: What are they and why should you care about your rankings
Your ranking on Google search results has a direct impact on the number of potential customers you can reach. If your business is not listed among the top 3 results, it can result in losing a significant volume of customers.…Read more
5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website
Search engine optimization, or SEO as we commonly refer to it, is a gem of a strategy with a slew of benefits for your business. For the majority of people, SEO is mostly used to produce organic traffic, but what…Read more
The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts
Social media management is a form of marketing that requires attention on a continual basis. Even if you think you’ve set up your profiles in a way that makes them easy to manage, it still takes time and effort to…Read more