The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates

The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates

In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its impact on impression and click-through rates (CTR). Of course, these concerns extend to desktops if…

What Content Creators Need to Know About Google’s Helpful Content Update

What Content Creators Need to Know About Google’s Helpful Content Update

‍Google’s helpful content update began on August 25, 2022, and was complete in two weeks. It is an ‘always running’ general site-wide ranking signal that targets low-quality content created specifically for Google rather than human readers. This update is said to have a more significant impact on websites that fall into the categories of e-commerce,…

SMS Marketing and Email Marketing: Which is Best for Your Business?

SMS Marketing and Email Marketing: Which is Best for Your Business?

Short message service or SMS marketing and Email marketing are two of the most effective lead generation strategies in this digital age. The question is, which approach is more suitable for your business? After all, not every company is the same, what works for one may not work for another. To determine which strategy will…

8 Reasons Why WordPress is the Best Platform to Design Websites

8 Reasons Why WordPress is the Best Platform to Design Websites

‍When you’re designing a website, the platform you choose can have a big impact on how easy it is to create your finished product. Depending on your level of experience and specific needs, different platforms are better suited to different tasks. For example, if you’re looking for an easy way to build and manage a…

Is It Time to Upgrade Your Website Design?  6 Smart Reasons for a Website Upgrade

Is It Time to Upgrade Your Website Design? 6 Smart Reasons for a Website Upgrade

‍Your website is your online storefront, and if you want to retain visitors and convert them into leads or customers, it needs to be well-designed. An unappealing website may drive visitors away from your business and diminish its online presence. That’s why it’s important to regularly check if your site still meets the current standard…

Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money

Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money

Digital marketing in Kenya is constantly evolving, which means you as a marketer have to come up with cost-effective ways to reach your target audience constantly. It’s becoming almost impossible to keep up with all the new trends, tools, and updates especially when you are starting your business from scratch. Competing with bigger companies that…

SERPs: What are they and why should you care about your rankings

SERPs: What are they and why should you care about your rankings

Your ranking on Google search results has a direct impact on the number of potential customers you can reach. If your business is not listed among the top 3 results, it can result in losing a significant volume of customers. In this article, we’ll provide you with everything you need to know about Google Search…

5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website

5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website

Search engine optimization, or SEO as we commonly refer to it, is a gem of a strategy with a slew of benefits for your business.  For the majority of people, SEO is mostly used to produce organic traffic, but what many people are not aware of is that it also reinforces branding and raises brand…

The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts

The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts

Social media management is a form of marketing that requires attention on a continual basis. Even if you think you’ve set up your profiles in a way that makes them easy to manage, it still takes time and effort to keep them fresh. It might seem like an unnecessary expenditure of time and energy, but…

Website Maintenance: 5 Practices to Keep Your Website Active

Website Maintenance: 5 Practices to Keep Your Website Active

The internet is constantly evolving and so does the way we use it. Today, the internet has moved from being a place for information to being a place for companies. This means that businesses have to create websites that are not just informative but also interactive and user-friendly. A website represents a company, organization, or…

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