The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its impact on impression and click-through rates (CTR). Of course, these concerns extend to desktops if…