The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates

The Fastest Way to Boost Traffic: A Case Study of How Continuous Scrolling is Changing the World through search impressions and click-through rates

In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its impact on impression and click-through rates (CTR). Of course, these concerns extend to desktops if…

SMS Marketing and Email Marketing: Which is Best for Your Business?

SMS Marketing and Email Marketing: Which is Best for Your Business?

Short message service or SMS marketing and Email marketing are two of the most effective lead generation strategies in this digital age. The question is, which approach is more suitable for your business? After all, not every company is the same, what works for one may not work for another. To determine which strategy will…

Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money

Investing In Digital Marketing When You’re On A Budget: 5 Ways To Get The Most Out Of Your Money

Digital marketing in Kenya is constantly evolving, which means you as a marketer have to come up with cost-effective ways to reach your target audience constantly. It’s becoming almost impossible to keep up with all the new trends, tools, and updates especially when you are starting your business from scratch. Competing with bigger companies that…

SERPs: What are they and why should you care about your rankings

SERPs: What are they and why should you care about your rankings

Your ranking on Google search results has a direct impact on the number of potential customers you can reach. If your business is not listed among the top 3 results, it can result in losing a significant volume of customers. In this article, we’ll provide you with everything you need to know about Google Search…

5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website

5 Ways of Getting More Referring Domains To Boost Your Seo Ranking For Your Website

Search engine optimization, or SEO as we commonly refer to it, is a gem of a strategy with a slew of benefits for your business.  For the majority of people, SEO is mostly used to produce organic traffic, but what many people are not aware of is that it also reinforces branding and raises brand…

The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts

The Importance of Social Media Management: Why You Shouldn’t Neglect Your Posts

Social media management is a form of marketing that requires attention on a continual basis. Even if you think you’ve set up your profiles in a way that makes them easy to manage, it still takes time and effort to keep them fresh. It might seem like an unnecessary expenditure of time and energy, but…

Digital Marketing in Kenya: A Comprehensive Guide to the Latest Trends

Digital Marketing in Kenya: A Comprehensive Guide to the Latest Trends

Digital marketing in Kenya is fast-paced. New trends and techniques emerge regularly, forcing marketers to keep up with the latest developments and maintain their competitive edge. To succeed in today’s digital marketing landscape, brands need to keep track of the latest trends while staying informed about new opportunities and challenges. This comprehensive guide explains everything…

Understanding SEO in Kenya and 6 ways to Optimize Your Website for It

Understanding SEO in Kenya and 6 ways to Optimize Your Website for It

‍ Search Engine Optimization (SEO) is a process that can help your site rank better in search engines. It involves using techniques to make your site more visible to relevant users and crawlers by addressing topics like keyword usage, link building, and site structure. There are various methods to optimize a website for search engines….

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